AI / WebProof: Architecture
Marketing Automation Platform
Content orchestration, campaign tracking, calendar generation, and automated social posting.
The Challenge
Marketing content creation and distribution was manual, inconsistent, and hard to track.
Constraints
- Must integrate with multiple social platforms for posting
- Campaign performance tracking across channels
- Content calendar must be generated from strategy inputs
Technical Decisions
- LLM-assisted content generation with human review step to maintain quality
- Cron-based scheduling for reliable, predictable posting cadence
- Campaign-level tracking to measure ROI across channels, not just individual posts
Highlights
- AI-assisted content generation with review workflow
- Multi-channel posting (social, blog, email)
- Campaign performance tracking and analytics
- Content calendar generation from strategy templates
- Automated scheduling with timezone-aware delivery
Results
- Reduced content creation time while maintaining quality through AI assistance
- Centralized campaign tracking replaced scattered spreadsheets
Tech
Next.jsTypeScriptPostgreSQLLLM APIsCron
Want something like this?
Describe your workflow, what you track today, and what breaks most often. I'll propose a fixed-scope audit or sprint.